Fascinating study of web users and usability - especially around how people are accessing content directly via search. Raises some interesting questions around how we design our home pages (and the diminishing relevance of home pages) among other things.
"It seems to me, that for at least for some sections of the web community, the mental model they have of the web toady may be very different to the one they had a few years ago. This could be contributing to an impaired understanding of the structure of conventional sites, and difficulty in using the navigation systems they contain.
At the same time, an increasing number of web users are not using internal information retrieval mechanisms to locate information within a site, turning instead to external search engines (mainly Google) as a way of providing quick and direct access to resources deep within sites.
A combination of this growing reliance on Google, and the suggested ‘Facebook effect’ may mean that it is time to reconsider some basic usability and accessibility principals, and the potential impact it could have for web users with cognitive impairments and/or limited internet experience. "